As the world grows towards 10 billion people, creating greater natural resource constraints, and as new technologies change our lives and our possibilities more than ever before, the global fertilizer industry wishes to define its place in this future.

To help do this, IFA embarked on a long-range strategic planning process using scenario planning methodologies. We focused on the most pressing issues facing the fertilizer industry as a way to extend thinking and test preparedness; a ‘wind tunnel’ for designing industry-wide and company-specific approaches that are informed, robust and anticipatory.

Developing scenarios means thinking about alternative plausible futures and imaging what could be. They are a back-drop to strategy discussions, helping companies think about what could be, not what has been, nor are they predictions or ‘blue-prints’ for how the future will unfold.

Our expectation is that these scenarios will be used to facilitate discussions with regulators, governments, suppliers, customers, civil society groups, educators, scientists or adjacent industries. In this context, the work will help to build a bridge between assumptions, perspectives and requirements of those external stakeholders and how the industry would or could respond to such perspectives and requirements.

As part of the IFA2030 fertilizer industry strategic review exercise, IFA has conducted a series of interviews with IFA members about how they see the future for farming and fertilizers.

IFA2030: Contemplating the Future of Plant Nutrition

15 November 2018

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IFA2030 Interview

Khalid Al-Rowais, MA'ADEN

14 November 2018

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IFA2030 Interview

Rakesh Kapur, IFFCO

14 November 2018

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IFA2030 Interview

Rosemary O'Brien, CF Industries

14 November 2018

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IFA2030 Interview

Zhai Jidong, Kingenta

14 November 2018

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IFA2030 Interview

Chuck Magro, Nutrien

14 November 2018

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IFA2030 Interview

Marouane Ameziane, OCP

22 October 2018

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IFA2030 Interview

Mike McLaughlin, University of Adelaide

19 October 2018

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IFA2030 Interview

Terje Knutsen, Yara

19 October 2018

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IFA2030 Interview

Mathias Schroeder, Eurochem Agro Asia

19 October 2018

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IFA2030 Interview

Kevin Moran, Norsterra (China) Chemical

19 October 2018

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