As the world grows towards 10 billion people, creating greater natural resource constraints, and as new technologies change our lives and our possibilities more than ever before, the global fertilizer industry wishes to define its place in this future.

To help do this, IFA embarked on a long-range strategic planning process using scenario planning methodologies. We focused on the most pressing issues facing the fertilizer industry as a way to extend thinking and test preparedness; a ‘wind tunnel’ for designing industry-wide and company-specific approaches that are informed, robust and anticipatory.

Developing scenarios means thinking about alternative plausible futures and imaging what could be. They are a back-drop to strategy discussions, helping companies think about what could be, not what has been, nor are they predictions or ‘blue-prints’ for how the future will unfold.

Our expectation is that these scenarios will be used to facilitate discussions with regulators, governments, suppliers, customers, civil society groups, educators, scientists or adjacent industries. In this context, the work will help to build a bridge between assumptions, perspectives and requirements of those external stakeholders and how the industry would or could respond to such perspectives and requirements.

14
NOV

Oliver Hatfield

On changing global fertilizer demand, fertilizer industry growth, the need to innovate and pressure to improve nutrient use efficiency.

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12
NOV

Dr. Oene Oenema & Dr. Theun Vellinga

On future fertilizer demand, the modernization of agriculture, improving nutrient use efficiency and the fertilizer industry’s important role up to 2030 and beyond.

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07
NOV

10 Social Trends That Could Shape Our World by 2030

An important part of the IFA2030 strategic review process is to consider how the world may change in the run up to 2030 and beyond and the impact this might have for the fertilizer industry.

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30
OCT

Dr Koen Deconinck

Agricultural Policy Analyst, OECD

On the future of food and biofuels production and regional demand over the next 12 years.

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24
OCT

10 Innovations That Could Have a Huge Impact on Smallholder Farming by 2030

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18
OCT

Dr Christy van Beek

Director, SoilCares Foundation

On the future of smallholder farming, soil fertility and plant nutrition over the next 12 years.

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14
SEP

Dr Clare Stirling

Senior Scientist, CIMMYT

Dr. Clare Stirling on maize farming, climate change adaptation and GHG emissions in the run up to 2030.

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3
AUG

5 Reasons Why Fertilizers Will be Crucial in 2030

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