Global Fertilizer Industry Launches New Online Campaign Ahead of G8 Summit “Roots for Growth” Campaign Highlights Fertilizer’s Key Role in Agricultural Production


Paris, France - 15 May 2012

The global fertilizer industry has launched a new online campaign called “Roots for Growth”, highlighting the important role which fertilizers play in addressing global food security responsibly, efficiently and sustainably.
The global fertilizer industry has launched a new online campaign called “Roots for Growth”, highlighting the important role which fertilizers play in addressing global food security responsibly, efficiently and sustainably.

As Group of Eight (G8) leaders prepare to meet in Camp David on May 18 and 19, the topics of agriculture and nutrition security are expected to feature high on their agenda. Back in 2009, G8 leaders pledged to spend US $22 billion on agriculture and rural development at the L’Aquila G8 summit. With funding due to expire this year, there is an urgent need for leaders to agree a new and improved commitment.
The campaign includes an array of new online materials, aimed at informing policy debates and encouraging dialogue. These include:
  • Introductory “Roots for Growth” video 
  • Interactive infographics on food/nutrition security, soil health, environmental stewardship and sustainable agriculture
  • Links to key industry news, external policy papers, multimedia and key industry spokespeople
The “Roots for Growth” campaign website and materials are available at: Ford West, President of The Fertilizer Institute says, “This campaign aims to raise awareness and dialogue around fertilizer’s role in supporting global food security and sustainable agricultural production.” Jacob Hansen, Director General of Fertilizers Europe says, “Fertilizers are essential in boosting crop productivity and maintaining soil fertility whilst also improving rural livelihoods, protecting natural habitats and making agriculture more carbon-efficient.”

Roger Larson, President of the Canadian Fertilizer Institute says, “G8 leaders are right to prioritise food and nutrition security, but they must focus more energy on enabling farmers in every corner of the world to share in the benefits of modern, intensive agriculture. Farmers must be at the centre of these discussions if we are to meet the world’s most pressing sustainable development challenges.”

For example, in sub-Saharan Africa, smallholder farmers face a variety of constraints in their ability to increase productivity. These include increasingly degraded soils (75% of which is already classified as such), low crop productivity (yields are less than 10% of global averages) and lack of access to input and output markets. According to the World Bank, sub-Saharan Africa represents 10% of the world’s population but only uses 0.8% of the world’s fertilizer. David Roquetti Filho, Executive Director of ANDA says, “Many poor farmers are left with little choice to prevent further soil nutrient depletion, as they lack sufficient access to inputs such as fertilizers. To combat this we need continued commitments to improve farmers’ ability to support their own livelihoods, as well as feed a growing population.”

As the “Roots for Growth” campaign highlights, food grown with fertilizers is already nourishing billions of people and helping to improve their diets every year, but there is still more work to do. Luc Maene, Director General of the International Fertilizer Industry Association says, “Moving forwards, the fertilizer industry wants to partner even more with farmers, environmental leaders, agronomists, scientists, and governments to share knowledge, develop further innovations and improve farmers’ access to markets, both locally and globally.”

A global initiative, “Roots for Growth” is led by a coalition of the world’s leading fertilizer associations, namely the Brazilian industry association (called Associação Nacional para Difusão de Adubos, or ANDA), Canadian Fertilizer Institute (CFI), Fertilizers Europe, International Fertilizer Industry Association (IFA), and The Fertilizer Institute (TFI).

About the "Roots for Growth" coalition

Brazilian Association for the Promotion of Fertilizers (ANDA)
The Brazilian Association for the Promotion of Fertilizers (ANDA) has 122 member associate companies and acts to disseminate and promote fertilizers at all stages of its production process as well as monitoring the evolution of the perception of products and services provided by the fertilizer industry. 

Canadian Fertilizer Institute (CFI)
The Canadian Fertilizer Institute (CFI) is an industry association that represents manufacturers, wholesale and retail distributors of nitrogen, phosphate and potash fertilizers. Canada's fertilizer industry plays an essential role in ensuring that world food needs can be met economically and sustainably. Canada supplies approximately 12% of the world's fertilizer materials and is the world's largest exporter of potash and elemental sulphur. As well, the fertilizer industry contributes over $12 billion annually to the Canadian economy. 

Fertilizers Europe
Fertilizers Europe represents the majority of nitrogen fertilizer producers in Europe and is recognized as the dedicated industry source of information on mineral fertilizers. The association communicates with a wide variety of institutions, legislators, stakeholders and members of the public who seek information on fertilizer technology and topics relating to today’s agricultural, environmental and economic challenges. The website provides information on subjects of relevance to all those interested in fertilizers contribution to global food security. 

The Fertilizer Institute (TFI)
The Fertilizer Institute is the leading voice in the fertilizer industry, representing the public policy, communications and statistical needs of producers, manufacturers, retailers and transporters of fertilizer. It represents the fertilizer industry from the point of production to the point of use and provides all members associated with the fertilizer industry with a strong voice in the public policy arena.

International Fertilizer Industry Association (IFA)
The International Fertilizer Industry Association (IFA) is a trade association representing the global fertilizer industry. IFA member companies represent all activities related to the production and distribution of every type of fertilizer, their raw materials and intermediates. IFA’s membership also includes organizations involved in agronomic research and training. IFA has some 540 members in about 85 countries. The global fertilizer industry produces some 170 million tons of fertilizer nutrients annually. These are used in every corner of the globe to support sustainable agricultural production and food security.

Media Contacts

David Roquetti, Executive Director, Brazilian Association for the Promotion of Fertilizers
Telephone: +55 11 3218 2807 - Email:

Catherine King, Manager, Communications, Canadian Fertilizer Institute
Telephone: +1 613 786 3026 - Email:

Mark Cryans, Head of Communications, Fertilizers Europe
Telephone: +32 474 885 886 - Email:

Kathy Mathers, Vice President of Public Affairs, The Fertilizer Institute
Telephone: +1 202 515 2703 - Email:

Morgane Danielou, Director of Communications, International Fertilizer Industry Association
Telephone: +33 (0)1 53 93 05 33 - Email: