As the world grows towards 10 billion people, creating greater natural resource constraints, and as new technologies change our lives and our possibilities more than ever before, the global fertilizer industry wishes to define its place in this future. To help do this, the International Fertilizer Association (IFA) embarked on a long-range strategic planning process using scenario planning methodologies. They focused on the most pressing issues facing the fertilizer industry as a way to extend thinking and test preparedness; a ‘wind tunnel’ for designing industry-wide and company-specific approaches that are informed, robust and anticipatory.

IFA2030 was officially launched at the Annual Conference in Marrakesh by IFA’s Board of Directors. Under the guidance of Ms. Margaret Flaherty, a professor and consultant with an extensive background in scenario development for industry groups.

The scenarios will inform a strategic review of the Association’s mission and programs.

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