Hariyali Kisaan Bazaar: Bridging the last-mile gap for Indian farmers

DCM Shriram Consolidated Ltd. (DSCL) a leading diversified corporate house in India with over 35 years of experience in the agri-input markets and firsthand knowledge of Indian farmers has set up the "Hariyali Kisaan Bazaar." The “Hariyali” is a chain of rural “one-stop centres” providing farmers with,
• The right inputs at the right time at fair prices
• Advisory services:
> Customized advisory services through qualified agronomists based at the centre (in-farm and in-store)
> Training of farmers on latest technology
> Field demos on new technologies
> Information dissemination through seminars, leaflets as well as mobile messages.
• Access to financial services – like insurance, crop finance etc.
• Direct access to farm output buyers / markets
• Good quality household & consumer goods
 

There are currently 274 centres spread across 8 states of India. Each centre caters to about 50000 - 70000 acres of agricultural land and impacts the life of approx. 15000 farmers.The “Hariyali Kisaan Bazaar” is a unique micro level effort aimed at triggering a qualitative improvement in Indian agriculture.

The Hariyali centres also act as a direct bridge between the farmers and the scientists providing end-to-end ground level support to help improve farm productivity and profitability of Indian farmers. It is also a delivery partner in several projects like the “Cereal Systems Initiative for South Asia (CSISA)” run by IRRI & CYMMIT and the project for “Wheat Quality Improvement” run by ACIAR and DWR, Karnal.

For more information see: Hariyali Kisaan Bazaar